Affiliate Marketing Development
Since its establishment, affiliate marketing has developed many problems that cannot be controlled entirely.
Unscrupulous affiliates made use of false advertising, spam, forced clicks, adware or other approaches to attract visitors into their website and their sponsor’s website.
This type of service contains strict reglementation contra spammers, but many have proven to use and abuse the spam.
- Spam by e-mail
This type of abuse is considered almost wiped out, as drastic measures have been taken to guard against it. It used to be common at the beginning of affiliate marketing, when e-mail addresses lists were not as protected as they are today.
A few affiliate marketers shifted from dispatching spam e-mails to conceiving automatically produced website addresses that contain the products searched by a certain user, and stored in the reports handed in by the merchants.
This method is also known as spamdexing. It manipulates the resources provided by the search engine.
Each keyword used, run through the search engine optimisation can be used to target a certain niche market.
Until 2006, the protection of search engines against spam was poor, but starting with the Google Page Rank Algorithm, called Big Daddy, things moved on the right path.
Together with Jagger, another major update of the same algorithm, Google managed to remove the majority of the computer generated websites from its database.
The well-known search engine also has a list of the affiliate websites, which previously held a bad reputation.
The thin affiliates websites have been removed from Google’s main list, or have been shifted in lower positions in the top search results.
The affiliates, which wanted to remain in the business, have understood that the creation of good quality content will only bring them success.
Affiliate websites function best when the information advertised is contained in the website. Not all of them follow this recipe, but make use of same context articles to place links to their websites.